3 Ways How to Show up on Google Search Results
Were you wondering how to show up on Google search and rank on top results to bring organic traffic to your business?
There are many ways to boost your website visibility. Facebook, Instagram, YouTube, and other social marketing platforms might be great for some businesses; however, depending on your industry, audiences, and goals, they are not always the best alternative to attract qualified leads. Here are three ways to show up in Google and bring more relevant traffic to your business.
Let’s start by considering why you should focus on Google Search. According to StatCounter, Google accounts for 90.1% of online searches, followed by Bing at 3.64% and Yandex at 1.61%. Therefore, if you think your traffic or potential customers start by searching on Google to find the products or services you offer, improving your traffic and visibility on Google is essential.
The big question is how to leverage Google’s power to increase your business’s visibility in search results.
Each way to show up on Google targets a specific area of the search results page.
- Sponsored Area
- Google’s local Map Pack
- Organic Search Results
We’ll show you how each of the three sections works and discuss the pros and cons of each.
Table of Contents
1 Sponsored Area of search results
How to show up in Google’s sponsored area: You should start a Pay-Per-Click Advertising Campaign.
Google Ads is a pay-per-click (PPC) advertising platform that allows you to place ads on Google’s search engine results pages (SERPs). This can place your business at the top of search results, increasing visibility instantly. It is especially beneficial for gaining immediate traffic and targeting specific keywords relevant to your products or services.
Setting a Google Ads Campaign
A Google Ads campaign involves bidding on keywords that potential customers use to find your products or services. You create advertisements that will appear to match the keyword queries. These Ads are typically shown at the top of Google’s search results pages.
How much a Google Ads Campaign can cost you?
The cost of a Google Ads campaign can vary widely based on the competitiveness of the keywords you are bidding on. On average, the cost-per-click (CPC) can range from a few cents to several dollars. Businesses can set a daily budget to control their spending.
In competitive markets, keywords can cost $6 to $25 or more, depending on the bidders. So, every time someone clicks on your Ad, you will pay the equivalent cost of the keyword. The keyword cost can increase depending on the number of bidders.
An effective pay-per-click campaign should result in an average conversion rate of 5%, meaning that from every 100 clicks you receive from your ad, 5 of them will reach the goal of your campaign.
Pros and Cons of Setting Google Ads
Pros:
- With Ads, you get immediate visibility and traffic.
- Google Ads gives you a High level of control over budget and targeting.
- With an Ads campaign, you can have Measurable results and metrics.
- You can set a daily budget to control how much you want to spend.
Cons:
- Ads can be costly, especially for competitive keywords.
- To create an effective campaign, Google Ads requires ongoing management and optimization, which could increase the cost of your campaign.
- When the Ads Campaign stops, the visibility stops with it.
2 Google’s Local Pack
How to Show up on Google’s Local Maps Pack: Set up and Optimize your Google Business Profile
Google’s Local Pack displays local business listings prominently in search results, typically when users search for services or businesses near them. Appearing in the Local Pack can significantly increase your business’s local visibility and drive in-person visits.
How does Google Local Pack work?
Businesses need a Google My Business (GMB) profile to appear in the Local Pack. Google uses information from your GMB profile and other factors like location and relevance to decide which businesses to show in the Local Pack.
Distance from the search location, the number and rate of reviews, photos, citations, and accurate business details are relevant factors in determining which businesses appear in the top three results of the local Map Pack.
How much can Google’s Local Pack cost you?
Creating a Google My Business profile and appearing in Google’s Local Pack is free. However, to conquer the higher positions, you must optimize and fine-tune your Profile. This might involve costs, such as paying for Local SEO Services to feed citations, improve reviews, post regular information, and fine-tune your Google Business Profile.
An important point to remember about the local Pack is that its reach is Geographically Limited and related to the distance from the searcher to your business location.
If your business ranks #1 in Google’s Local Pack when you search within a three-mile radius, it could rank #10 if you search from a location 10 miles away.
Pros and Cons of being in Google’s Local Pack
Pros:
- Free to set and use
- Highly Visible when you are in the top 3 positions.
- Drives local traffic and in-person visits
Cons:
- Competitive and can require regular management
- Requires constant improvement and management to optimize.
- Visibility and raking vary depending on users’ locations.
3 Google Organic Search Results
How To Show up on Google Organic Search Results: SEO Services
Appearing in organic search results means your website appears in the main list of search results below the Local Pack. Once your business gains a good ranking position, organic results can drive significant traffic and establish continuous visibility at a cost-effective rate for your business.
How can you optimize your website to show up on Google Organic Search Results?
Improving your organic search ranking involves Search Engine Optimization (SEO) service.
There are two types of Optimization to boost your website rankings:
On-site SEO: This includes creating and optimizing your content for relevant keywords, improving or adding title tags, optimizing your images, ensuring your site is mobile-friendly, and creating internal links to help users and search engines navigate your content.
Off-page SEO: This optimization approach implies obtaining backlinks from other reputable sites, which can be done by publishing valuable content in your blog to attract these links naturally.
How much can investing in SEO cost you?
Investing in SEO can vary widely. Costs can include hiring an SEO Company, using SEO tools, and creating a new website. While costs can range from $200 to $500 for a local SEO service, it can start from $700 hundred to several thousand dollars a month. However, the long-term benefits can be substantial, becoming a higher benefit for your investment.
Pros and Cons of focusing on Google Organic Search Results
Pros:
- Long-term visibility and traffic
- Cost-effective in the long run
- Builds credibility and trust
Cons:
- It can take a few months to start seeing the results
- Requires continuous effort and updates
- It can be competitive, especially for high-value keywords
Let’s recap your options to figure out which of the three options is better for your business
- Increasing your business visibility on Google Search can be achieved through Google Ads by starting a pay-per-click campaign.
- Appearing in Google’s Local Pack can be achieved by improving your Google Business Profile and Local SEO Ranking Factors.
- Showing up in Google Organic Search Results is done by creating content and optimizing your website with SEO.
Each approach has its unique benefits and potential drawbacks. While Google Ads provides immediate results and implies a higher and constant money investment, the Local Pack boosts local traffic and is a cheaper approach with limited reach. Investing in SEO offers long-term gains and consistent organic traffic with a better cost-benefit equation for your marketing efforts.
Now that you have a better grasp of how to show up on Google and the three main areas to target, you can make a better decision about the following marketing approach to coordinate and improve your website’s traffic.
