How to Increase Your Business Visibility on Google Search

How to Increase Your Business Visibility on Google Search

If you’re a business owner seeking guidance on increasing your business’s visibility, let us show you how.

There are many ways to boost your visibility. Facebook, Instagram, YouTube, and other marketing platforms might sound familiar, however, depending on your industry and where your business might be lacking, these platforms could not always be the best options for attracting qualified leads.

Let’s start by considering why you should focus on Google Search. According to StatCounter, Google accounts for 90.1% of online searches, followed by Bing at 3.64% and Yandex at 1.61%. Therefore, improving your traffic and visibility on Google is essential.

The big question is how to leverage the power of the internet to increase your business’s visibility on Google Search. Here are the three most common options:

  1. Sponsored section of Google
  2. Google’s Local Map Pack
  3. Organic Search Results

How can you do to expose your business appearing in the main three areas of Google Search Pages Results?

When you know how to reach each of these areas, it will be easier for you to direct your marketing budget to point in the right direction.

To show up on the sponsored area, you should start a Pay-Per_Click Advertising Campaign

Google Ads is a pay-per-click (PPC) advertising platform that allows you to place ads on Google’s search engine results pages (SERPs). This can place your business at the top of search results, increasing visibility instantly. It is especially beneficial for gaining immediate traffic and targeting specific keywords relevant to your products or services.

Increase Business Visibility with Google Ads

How a Google Ads Campaign works?

A Google Ads campaign involves bidding on keywords that potential customers might use to find your products or services. You create advertisements that will appear to match the keyword queries. These Ads are typically shown at the top of Google’s search results pages. 

How much a Google Ads Campaign can cost you?

The cost of a Google Ads campaign can vary widely based on the competitiveness of the keywords you are bidding on. On average, the cost-per-click (CPC) can range from a few cents to several dollars. Businesses can set a daily budget to control their spending.

In competitive markets, keywords can cost $6 and go up to $25, depending on the present bidders. So, every time someone clicks on your Ad, you will pay the equivalent of the cost of the keyword.

Pros and Cons of Getting Google Ads

Pros:

  • With Ads, you get immediate visibility and traffic.
  • Google Ads gives you a High level of control over budget and targeting.
  • With an Ads campaign, you can have Measurable results and metrics.
  • You can set a daily budget to control how much you want to spend.

Cons:

  • Ads can very be expensive, especially for competitive keywords.
  • To create an effective campaign, Google Ads Requires ongoing management and optimization that could increase the cost of your campaign.
  • When the Ads Campaign stops, the visibility stops with it. 

Google’s Local Pack

To display your business on the Local Maps Pack, you need a Google Business Profile

Google’s Local Pack displays local business listings prominently in search results, typically when users search for services or businesses near them. Appearing in the Local Pack can significantly increase your business’s local visibility and drive in-person visits.

Increase Business Visibility with Google Local Pack

How Google Local Pack works?

Businesses need a Google My Business (GMB) profile to appear in the Local Pack. Google uses information from your GMB profile, along with other factors like location and relevance, to decide which businesses to show in the Local Pack. Reviews, photos, citations, and accurate business details are key components to showing up at the top of the local Map Pack.

How much can Google’s Local Pack cost you?

Creating a Google My Business profile and appearing in Google’s Local Pack is free. However, to conquer the higher positions requires optimizing and maintaining your Profile fine-tuned. This might involve costs, such as paying for Local SEO Services to feed citations, improve reviews, and post regular information in your Google Business Profile.

An important point to keep in mind about the local Pack is that distance is one of the most relevant ranking factors for being in the first three positions. If your business ranks #1 in Google’s Local Pack when you search within a three-mile radius, it could be #10 if you go farther.

Pros and Cons of being in Google’s Local Pack

Pros:

  • Free to set and use
  • Highly Visible when you are in the top 3 positions.
  • Drives local traffic and in-person visits

Cons:

  • Competitive and can require regular management
  • Requires constant improvement and management to optimize.
  • Visibility and raking vary depending on users’ locations.

Google Organic Search Results

How Google Organic Search Results can help your business?

Appearing in organic search results means your website appears in the main list of search results below the Local Pack. Once your business gains a good ranking position, organic results can drive significant traffic and establish continuous visibility at a cost-effective rate for your business.

Increase Business Visibility with Organic Search Results

How to improve your ranking in Google Organic Search Results

Improving your organic search ranking involves Search Engine Optimization (SEO) practices. This includes creating a website, creating and optimizing your content for relevant keywords, ensuring your site is mobile-friendly, and obtaining backlinks from other reputable sites. Regularly updating content and improving on-page factors are also crucial to appear on the top places.

How much can investing in SEO cost you?

Investing in SEO can vary widely. Costs can include hiring an SEO Company, using SEO tools, and creating new website content. While costs can range from a few hundred to several thousand dollars monthly, the long-term benefits can be substantial.

Pros and Cons of focusing on Google Organic Search Results

Pros:

  • Long-term visibility and traffic
  • Cost-effective in the long run
  • Builds credibility and trust

Cons:

  • It can take a few months to start seeing the results
  • Requires continuous effort and updates
  • It can be competitive, especially for high-value keywords

Now you should have a better idea of what Google Search Option is the best to boost your business visibility.

Increasing your business visibility on Google Search can be achieved through Google Ads, appearing in Google’s Local Pack, and improving your organic search rankings. Each approach has its unique benefits and potential drawbacks, but all are vital for a comprehensive online presence. While Google Ads provides immediate results, the Local Pack boosts local traffic, and investing in SEO offers long-term gains and consistent organic traffic. Integrating all three methods might be the best strategy for sustainable growth and visibility.

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